At a glance.
- Designed and developed a scalable digital platform for curriculum delivery
- Built a full-featured CMS to support continuous content expansion
- Implemented eCommerce functionality for product and fulfillment management
- Created a unified user dashboard for accessing learning tools and resources
- Integrated Salesforce to connect systems and streamline operations
A modern learning experience.
Great Minds approached us with the unique request to build a website which could grow with the catalog and allows the curriculum to expand over time, while maintaining a high-end bespoke look and feel for their user interface. We were able to work collaboratively over the last year with their stakeholders and 3rd party partners to build an all-new Greatminds.net website from the ground up. The new site features an improved shop with a back-end catalog allowing purchase, fulfillment, product management for the Great Minds administrators, a marketing site with a full-fledged CMS that allows the site to grow over time, and a beautiful dashboard for their users to access Great Minds tools; all tightly integrated with Salesforce.
The discovery phase
We kicked off the project with an extended discovery phase. All decisions we made during the implementation phase were driven by the initial feedback and interviews of the Great Minds team and users, ensuring that any impacting decisions considered the goals and desires of stakeholders and users.
User interviews
This allowed us to identify the site’s primary user types.
Stakeholder interviews
Learning about Great Minds’ business goals.
Content analysis
What drives the users to the site.
Rough design
Sketching out the content path for the future.
Connecting systems.
During the second phase we implemented our architecture and high-level wireframe designs for the application. We relied on a styleguide to drive designs across the site so that when we had new additions or changed small details we could stay consistent with the look we were striving for. We were lucky enough to have a relationship with the 3rd parties partners of Great Minds, which helped us connect all the systems together from Salesforce and video to event registrations to the blogs.
Once we connected all the points of communication together, we went into the actual development of the application utilizing Agile sprints, or micro-phases which were strategically planned to tackle different areas of the site.
Optimized for real users.
During the third and final phase of the application development, we fine-tuned the website and user experience, taking all possible options and scenarios into strategic and careful consideration. We worked closely with the Great Minds team to conduct regression testing and user scenarios, to ensure that the website would function not only to achieve expectations, but to exceed them. We’re still working actively on the site in a maintenance phase, which allows us to continue to make improvements and changes based on beta user feedback.
Related work.
How far can we move you?
When the stakes are high, you need a team built to move mountains.
We bring strategy, design, and engineering together to transform complex challenges into modernized systems, streamlined workflows, and digital experiences that perform in the real world. If you’re ready to move from ideas to impact, we’re ready to build with you.