At a glance
- Centralized NALC updates, resources, and advocacy tools into a single mobile experience for members on the go.
- Designed a personalized schedule experience that replaced manual, paper-based tracking with an intuitive calendar workflow.
- Enabled tailored communications and member engagement features that support connection and participation nationwide.
Reaching members everywhere.
NALC serves a nationwide membership with fast-moving priorities, time-sensitive updates, and a need for reliable access to workplace resources. Members were navigating fragmented channels for news, legislative updates, and reference materials, while schedule tracking relied on manual processes that were hard to maintain. NALC needed a mobile experience that reduced friction, strengthened engagement, and made it easy for members to find what they needed, when they needed it.
A member-first mobile platform.
Mobomo applied a human-centered design approach to translate member needs into a clear, mobile-first product strategy. The app experience was organized around the tasks members return to most: staying current on NALC priorities, accessing key resources, engaging in advocacy, and managing work-life logistics through a personalized calendar.
Personalized member experience
A streamlined information architecture and content experience that makes updates, resources, and tools easy to find and easy to use.
Advocacy simplified
Legislative and government affairs information presented in plain language, with engagement pathways that help members understand and act.
Work calendar made intuitive
Replaced manual schedule tracking with a personalized, easy-to-use calendar designed around the realities of non-standard routes.
Stronger connection. Simpler access
Once the user logs into the app:
Onboarding
The user is prompted to select their area code then select topics they’re interested in
News
After that, the user is directed to the NALC news page.
Calendar
A letter carrier can check out the calendar feature to choose their work schedule type to see a calendar with their NSD.
Personalized info
Members can go to government affairs and check out their personalized district information, NALC related bills, and fact sheets.
Through a human-centered mobile experience, NALC strengthened how it informs, supports, and connects its members. By simplifying access to critical resources and advocacy tools, the organization is better positioned to meet carriers where they are and support life on the route.
Related work.
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