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Pacify case study

Connecting parents with trusted support.

Having a baby is an adventure. No handbook, blog post, or article can truly prepare you and nothing induces more panic like new parenting. With so many cutting edge tools though, parents don’t have to go it alone.

Pacify offers on-demand audio-video calls, enabling new parents instant access with nurses, dietitians, and other baby experts. These pediatric providers are available 24/7 and can follow up directly with parents, ensuring that baby (and parent) is doing just fine. No appointments needed, no late-night drives to the hospital—and all 100% HIPAA compliant.

Mobomo + Pacify

At a glance.

How Mobomo and Pacify empowered parents.
  • Built iOS and Android applications for on-demand parent support
  • Developed a two-sided platform for parents and providers
  • Enabled secure audio and video calls with pediatric specialists
  • Supported subscription-based account creation and billing
  • Integrated location-based matching, push notifications, and HIPAA-aligned workflows
the challenge

A valued resource tool for providers and parents.

New parents often need quick, trusted guidance outside traditional appointment windows. Pacify needed a digital platform that could connect families with qualified pediatric specialists in real time while keeping the experience simple, secure, and easy to use.

The challenge was to support both sides of the experience: parents seeking immediate help and providers managing consultations. The platform needed to handle account creation, specialist access, location-aware matching, audio and video communication, and compliance requirements without overwhelming users.

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the solution

Built for immediate support.

Mobomo developed Pacify’s two-sided application and provider platform using a scalable Ruby on Rails foundation. The solution supported parent and provider workflows, including account creation, subscriptions, specialist access, audio and video calls, location-based matching, and push notifications.

 

To support a subscription-based model, Mobomo integrated recurring billing and account management through the website and application experience. We also incorporated tools to support HIPAA-aligned workflows, provider access, and real-time communication between parents and specialists.

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the results

Empowered parents.

Pacify gained a scalable digital platform that made expert pediatric support easier to access, manage, and deliver. With mobile applications, provider workflows, subscription management, and secure communication tools in place, the platform created a simpler path for parents to connect with specialists when they needed guidance most.

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Immediate access

Connected parents with pediatric experts through on-demand audio and video support.

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Scalable platform

Supported both parent and provider workflows through a flexible, two-sided application model.

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Secure communication

Enabled HIPAA-aligned interactions, location-aware matching, and real-time notifications.

Meaningful impact

Support made simple.

Mobomo helped Pacify turn a stressful parent need into a simple digital experience. With three clear specialist pathways, parents could quickly choose the type of support they needed and connect with the right expert from their phone.

Experts at your fingertips

Parents could access nurses, pediatric nutritionists, and lactation consultants through immediate audio or video support.

Parents and babies first

The platform kept the experience simple while supporting provider reviews, quality feedback, and ongoing service improvement.

Built to grow

The platform supported subscriptions, provider workflows, and scalable mobile access as Pacify expanded its services.

Pacify transformed parent support into an accessible, mobile-first experience, giving families a faster, simpler way to reach trusted pediatric guidance when it mattered most.

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How far can we move you?

When the stakes are high, you need a team built to move mountains.
We bring strategy, design, and engineering together to transform complex challenges into modernized systems, streamlined workflows, and digital experiences that perform in the real world. If you’re ready to move from ideas to impact, we’re ready to build with you.