Digital transformation is more than just adopting new technology—it’s about aligning strategy, improving user experiences, and ensuring long-term business impact. However, 70% of digital transformation initiatives fail, often due to misaligned strategies, stakeholder conflicts, and execution roadblocks.
One of our team members, Ashley Guthro, recently explored this topic in on her blog page, breaking down the role of Product Managers and Project Managers in large-scale transformations. She discusses the challenges of balancing business goals, technical feasibility, and user needs—all critical factors in ensuring a successful transition.
Here are a few key takeaways from her article:
- Defining a Clear Vision: Successful transformation requires a well-articulated roadmap that prioritizes outcomes over features.
- Managing Complexity & Stakeholder Expectations: Product Managers serve as the bridge between technical teams, leadership, and end users, ensuring alignment across competing priorities.
- Balancing User Needs with Technical Feasibility: A transformation should enhance—not complicate—the user experience, requiring collaboration between designers, engineers, and business leaders.
- Execution & Change Management: Even the best strategy can fail without proper execution. Agile methodologies, iterative rollouts, and structured change management are essential.
To dive deeper into these insights and explore real-world applications, check out Ashley’s full blog post The Role of a Product Manager in Complex Digital Transformations.
At Mobomo, we’re committed to driving impactful digital transformations—whether through human-centered design, scalable solutions, or seamless integrations. As organizations navigate these challenges, we continue to deliver solutions that balance strategy, execution, and innovation.
About Mobomo, LLC
Mobomo, a private company headquartered in the D.C. metro area, is a CMMI Dev Level 3, ISO 9005:2015, and CMMC Level 1 provider of digital transformation system integration services. A premier provider of mobile, web, infrastructure, and cloud applications to federal agencies and large enterprises, Mobomo combines leading-edge technology with human-centered design and strategy to craft next generation digital experience. From private sector companies to government agencies, we have amassed deep expertise helping our clients enhance and expand their existing web and mobile suite. Interested in learning more about Mobomo? Take a tour of our capabilities, our portfolio of work, the team members who make our clients look so fantastic, and feel free to reach out with any questions you might have.
