Your website or mobile application is the first impression that you give to a potential customer. Will they get a good or bad impression of their experience? Well, that’s hard to say. It will depend on a few different factors based on user experience. We all know user experience is important in the design process but how can you improve it? Many companies dump money into projects that don’t have a meaningful user experience, UX designers try to uncover the issues but you have to be able to improve those things.
Site speed
Site speed is everything. Who likes visiting a website whenever it is taking forever to load? The answer, no one does. There a multiple things you can do to improve site speed but here are just a few.
- Optimize your images
- Minimize the number of HTTP requests
- Minimize browser caching and optimize CSS delivery
- Make landing page redirects cacheable
Responsive
This is the most important item on how you can improve your user experience. Responsive websites allow for users to view your site in various screen sizes across all devices. Your site will visually appear the same across all platforms. You could lose potential customers if your website isn’t responsive because if they can’t view the same information across all platforms, they’ll bounce.
- Mobile-first approach
- Build with Bootstrap
- Flexible layouts & media
Easy navigation
No one likes going to a website that is difficult to find the information they are looking for – in fact, the user will leave your website and go to another site to find the information they are looking for if they can’t find it easily it on your website. Here are some recommendations to make your site easier to navigate.
- Always check your site with a text-based browser
- Upload a valid robots.txt and check it with the help of Google Search Console
- Use social sharing buttons
- Utilizing sitemaps
Create readable content
If your user can’t understand what they are reading then why have it on your site? Make sure that your content – whether it be your home page, a blog or your services page – is written so that people can easily understand it. Studies show that 81% of users skim the content that they are reading, which means if you don’t have target keywords built into your content chances are they won’t find what they are looking for on your website and they will leave your page.
- Content should be easy to read
- Keep content concise
- Use headings to break up long articles
- Give text blocks significant spacing
- Make hyperlink text user friendly
