USO case study

Connecting service members and families through seamless digital access.

The United Services Organizations (USO) set out to strengthen its support for more than 6.5 million service members and their families by introducing a mobile application that provides simple, real-time access to USO centers and programs worldwide. The platform was designed to help users quickly find nearby locations, streamline the check-in process, and stay connected with the resources and communities that support them.

mobomo + uso

At a glance.

How Mobomo transformed USO's digital presence.
  • Designed and developed a cross-platform mobile app that helps service members easily find nearby USO centers and programs.
  • Introduced digital check-in to replace paper logs, reducing wait times and administrative workload.
  • Integrated CMS-driven personalized content so users receive relevant information based on their location.
  • Built a scalable, future-ready foundation to support program check-ins, events, notifications, and more.
the challenge

Impacting those who serve.

To support the unique realities of military life, Mobomo began by listening to service members, USO staff, and families navigating constant movement and changing environments. From those insights, we defined the technical requirements and user pathways that would shape the app. Using our IMPACT™ delivery framework and a human-centered design approach, we built a mobile experience that feels simple, familiar, and dependable no matter where duty takes the user.

uso
The solution

Key features.

location marker gps

Geolocation services

Integrated GPS functionality to help users locate nearby USO centers and programs based on their current location. 

bell

Streamlined check-In

Developed a digital check-in feature, replacing the traditional paper sign-in method, allowing for quick and efficient access to services.

map

Content personalization

Integrated CMS data to provide users with relevant content from the USO center they were visiting or nearest to. 

building

Scalable architecture

Built the application with scalability in mind, preparing for future enhancements such as program check-ins, calendar integration, event signups, push notifications, and news updates.

USO
the results

Delivering solutions.

The launch of the USO mobile application marked a significant step forward in connecting service members and their families to vital resources.

status online
Enhanced Accessibility

Users could easily discover and access USO centers and programs, fostering a stronger sense of community and support.  

trending
Improved Efficiency

The digital check-in process streamlined operations at USO centers, reducing administrative burdens and wait times.

user circle
Personalized Experience

Tailored content ensured that users received information relevant to their location and needs.

Meaningful impact

Why it matters.

By embracing digital innovation, the USO strengthened its mission to keep America's service members connected to family, home, and country throughout their service to the nation. 

Strengthening connection where it matters most

Digital access helps service members stay linked to resources and supports networks, even when far from home.

Meeting the needs of a community on the move

A mobile-first platform ensures information and services travel with users, no matter their duty station or schedule.

Modernized, simplified support

Streamlined features reduce administrative burdens, allowing USO teams to focus on mission-driven engagement.

For service members and their families, access to support should feel simple, familiar, and dependable. This experience was designed to meet them where they are and help the USO strengthen connection when it matters most.

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